Pandora BoxSHADES OF INDIA Store opens in Ahmedabad
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- Pandora Box
- Friday, 17 August 2012 18:07
- Published on Friday, 17 August 2012 18:07
- Hits: 2074
Gujarat Global News Network, Ahmedabad
Shades of India ,a creative company selling leisure clothes, home furnishings and accessories made its entry into Ahmedabad with the launch of its store.
It has opened a shop-in-shop in Artisan Cottage in Ahmedabad. The company’s focus is on clothes and decorative items for the home such as cushions and quilts.
Its new clothes collection (branded under the Shades and White label) builds on the success of its earlier ranges. The inspiration has been the interchange between embroidery and print. “I have long worked with traditional embroidery and stitching techniques”, says Mandeep Nagi, Director of Design. “But I have long had a project in mind to give a more contemporary look to embroidery by interpreting it in print”. The Collection reflects this.
Shades of India has an international reputation for its creative use of layering and texturing of products. It has set trends in design and won awards at trade fairs in Paris and New York.
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