- Published on 29 September 2013
Gujarat Global News Network, Ahmedabad
The Ministry of Tourism launched “777 Days of the Incredible Indian Himalayas” campaign to centre stage the Incredible Indian Himalayas on the World Tourism Map. On this occasion, Minister of Tourism(I/C) Dr. K.Chiranjeevi announced that the Ministry of Tourism has decided to meet 50% of Peak fee chargeable by Indian Mountaineering Foundation from the climbing expeditions during the period of 777 days of the campaign.
The Minister added that the campaign has been designed to spread awareness around the globe that 73% of Himalayan range lies in India. Launching the campaign, the Minister said the Indian Himalayas themselves are a complete destination which can be explored round the year for variety of experiences.
The travellers can look towards Indian Himalayas for adventure and skiing in winters; exploring bio-diversity hotspots during the spring; mountaineering expeditions during the summer; and undertaking variety of leisure and cultural activities during autumn.
Describing the Incredible Indian Himalayas as a greatest show on the earth, Dr. Chiranjeevi said that the purpose of the campaign was to tell the entire world that Himalayas provide opportunity for a round-the-year tourism right from hard adventure to soft adventure, rich flora and fauna to bio-diversity hotspots, high altitude peaks to beautiful lakes, from varied culture to the realm of spirituality and wellness.
Dr. Chiranjeevi also highlighted the need for promoting Himalayan tourism in a sustainable manner keeping in view the carrying capacity of the destinations. He also informed that the issue of opening up of new air strips to facilitate travel to Himalayan regions has been taken up with the Ministry of Defence, Ministry of Home Affairs, Ministry of Civil Aviation and the State Governments.
The Ministry also launched a Himalayan Map and a Directory of Events that would contain the activities to be undertaken during this period of “777 days of the Incredible Indian Himalayas” campaign. A book on safety regulations brought out by ATAOI was also release on the occasion. The Ministry also released two short films titled “Greatest Show on the Earth” and “Life Altering Journey”.
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