- Published on 30 September 2013
Gujarat Global News Network, Ahmedabad
The Ministry of Health and Family Welfare is introducing two new spots titled ‘Child’ and ‘Dhuan’ from October 2 depicting harmful effect of usage of smokeless and smoking forms of tobacco were used.. These spots have been dubbed in 16 Indian languages for a pan India coverage. These will replace ‘Mukesh’ and ‘Sponge’ which were introduced last year.
As per the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act (COTPA) rules, the anti-tobacco health spots and disclaimers are being provided by Ministry of Health & Family Welfare.
Since 2nd October also marks the completion of five years of implementation of smoke-free laws in India, the launch of the these two spots, ‘Child’ and ‘Dhuan’ will reinforce the Government’s emphasis on the issue of secondhand smoke and implementation of smoke-free policies in India, an official release said.
‘Child’ and ‘Dhuan’ have been developed to warn about the health costs of smoking and second hand smoke and of the penalties to be faced by violating the smoke free law. ‘Child’ focuses on the health risks of smoking and secondhand smoke, while ‘Dhuan’ especially models the behavior expected of business managers, advocates, enforcement officials, smokers and non-smokers. The spots have been developed by World Lung Foundation (WLF).
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