Gujarat Global News Network, Ahmedabad
The President of India, Pranab Mukherjee launched the Khadi Mark here today. With the introduction of Khadi Mark, no textile can be sold or otherwise traded by any person or institution as Khadi or Khadi product in any form or manner without it bearing a Khadi Mark tag, sticker or label.
The President said that Khadi Mark is a novel initiative and it will indicate the quality and genuineness of a Khadi product. It will provide a distinct identity for positioning and brand building in the domestic and international textile markets.
The Mark is expected to provide a much needed identity to the Khadi as an assurance of purity and genuineness to customers to boost its sale, as a part of the ongoing reform measures in the sector to re-invest it in keeping with the changing time.
The Ministry of Micro, Small and Medium Enterprises notified the Khadi Mark Regulations 2013 in the Gazette of India on 22 July 2013 to ensure the genuineness of Khadi i.e. hand spun and hand woven, containing natural fibers (cotton/wool/silk), produced in India. KVIC is the Nodal Agency to monitor, verify and enforce the genuineness of products being sold as Khadi.
Speaking at the occasion the President said that he was pleased to launch the Khadi Mark. The word, ‘Khadi’, has a deep emotional connect with every Indian. It has distinction of being the only cloth used in making our National Flag. It conjures up feelings of national pride. It is one of the most valued contributors of our national heritage. Khadi has an admirable history behind it. It is synonymous with our freedom struggle. Both as a symbol of self reliance and a credible instrument for rejuvenation of the rural sector, Khadi instantly brings to our minds its profound association with Mahatma Gandhi, the Father of this nation.
The President further added that Khadi has over the years, kindled hope for over a million artisan families to rise above deprivation and backwardness. It remains an important vehicle for the development of rural India. It is way of life for many in our country. There are at present around 10.45 lakh Khadi artisans of which seventy per cent are women. The Khadi industry has boundless potentiality. The President expressed his happiness on the efforts made by the Ministry of MSME to revitalize this sector through a slew of schemes and programmes.
“For news in Hindi see our Hindi daily Chaupal Chronicle”